Friday, April 16, 2010

tod's star-studded beverly hills store opening

Tod's star-studded Beverly Hills store opening
A host of celebrity guests turned out for the opening of the refurbished Tod’s boutique in Beverly Hills.

By Hilary Alexander, Fashion Director
Published: 16 Apr 2010

There’s no business like shoe business! Especially when you are the billionaire Italian footwear baron, Diego Della Valle, and you are in Hollywood.

Della Valle - the man behind the de luxe moccasin with 133 little rubber "nodules" on the sole - hosted a star-studded party to celebrate the reopening of the refurbished Tod’s boutique and Tod’s Home Concept, last night, in Beverly Hills, California.

Among the celebrity guests were Halle Berry, Jessica Alba, Gwen Stefani and Gavin Rossdale, Kate Bosworth, Pierce Brosnan, Kate Beckinsale, Anjelica Huston, Jessica Capshaw, Marisa Tomei, Jacqueline Bisset, Jordana Brewster, and Jim Belushi.

Dante Ferretti, the Oscar-winning production designer and art director (The Aviator, Sweeney Todd), created a 1940s Hollywood-themed VIP showroom on the third floor of the boutique. The Academy Award-winning costume designer, Milena Canonero, (Barry Lyndon, Chariots of Fire, Marie Antoinette), who was also the costume designer for the TV series, Miami Vice, created a special new bag, "The Script", in conjunction with Tod’s design studio, especially for the relaunch.

The reception was followed by a dinner at the Tower Bar to benefit the Museum of Contemporary Art in Los Angeles.



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